The latest and greatest feature from content sharing service Pinterest is “Place Pins.” This feature, when enabled on a per-board basis, allows users to add location tags to their pins. The pins are displayed geographically on a map.
First of all, Place Pins boards are beautiful looking. Second, the addition of location to pins, in my opinion, makes the content even more valuable.
Place Pins present numerous marketing strategies for advertisers and business owners. It’s also very handy from a personal standpoint, even if you aren’t a business looking to make money on your content. For example, my 605 board could be valuable to a traveler looking for ideas of things to do here in South Dakota.
Pinners can turn any existing board into a Place Pins board, simply by clicking the edit button on one of their boards and saying “Yes” to the prompt “Add a map?”
The best uses of Place Pins are those where location is essential to the pins. If you’re just pinning stuff that looks cool and location is not essential to the pin, then adding that information really isn’t necessary.
For Pinterest, the addition of location to pins means added value to its user, piqued interest from marketing professionals and business owners, and richer content. Foursquare will benefit from referral traffic to its website and exposure to a group of socially adept people who may not have known about the location-based service beforehand.